Assuming U.S. culture is heavily influenced by Hollywood and the Internet, we propose to influence culture through a combination of both.
Culture change is prerequisite for change in the U.S., and U.S. is often a leader in driving change globally
AWARENESS: Hollywood influences behavior; use Netflix as starting point; financed by Larry Ellison
ACTION: Internet is a mechanism for tracking engagement; people require incentives to do anything; prizes for education and action. Constituent support drives elections and thus policy
Category of the action
Changing public perceptions on climate change