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While this proposal has not been advanced as a Finalist, we appreciate your time and commitment to this initiative, and for participating in the Climate CoLab.
This is a nice proposal. Social media is critical for changing individual behavior on a host of dimensions (i.e. fitbit). Though I wonder about an app that just focuses on climate change and does not address the other key environmental issues of our day (most notably water). People have limited attention spans and cognitive abilities. They cannot use multiple apps for multiple aspects of their environmental footprint. That said, this proposals appears to be well planned and thought out.
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