Normative: Scan Your Purchase, Visualize Your Impact by Normative Team
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Judge 1: This is a very well presented and researched proposal. I think this could appeal to ethically minded consumers but could also be marketed to wider audiences. The analytics could also be of great interest to large companies such as Nestle. I imagine companies would become very concerned if their products consistently ranked poorly. Most interesting.
Judge 2: The proposal outlines an app that will allow consumers to scan products to get information about the social and environmental impacts of the products supply chain and interpret this information through an interface and potentially a gaming system.The proposal is very detailed, well thought-out and progress toward implementation has already been made. The app could shift consumer patterns considerably if widely adopted, but there is no significant challenge to societal views on climate change and consumption. The app is mostly about getting good information into people's hands in a useful, potentially habit-changing format.
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