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Pitch

Spread low carbon ecofriendly life style throughout house sharing platform specialized in low carbon emitting housing(Light Home).


Description

Summary

■ Background:  Traveling is the notorious for carbon emitting. At the same time, travel is the effective tool to learn different life style. Share housing concept which is more conect to home owner as it's personal-personal concept different from the hotel is the effective tool to learn life style.

■ Project 

1. Open the platform specialized in ecofriendly life style concept

- Low carbon emitting housing(Light Home)

2. Gather the home owner who is having eco friendly life style and willing to share their place 

3. PR and Operating Website * Home-owner register their own place on the website and Travel find place to stay and learn life style

4. Sharing experience and owner get paid and use the platform for low comision comparing to other website  

5. Monitoring participants' experience and find example to spread 


Category of the action

Changing public perceptions on climate change


What actions do you propose?

■ What is Light Housing(eco-freindly housing)? Housing with low carbon facilities House owner who aware of climate change issues and have a eco-freindly life style and philosophy.

■ Who is Light Travelers Travelers who seeks for housing having attitude to learn low carbon life style.

 ■ How it works? House owner lists their housing on Light Travelers' Network(LTN) platfrom after signing agreement on Climatic Change Convention protocol. Traveler is finding housing on the platform and book their place. House owner should show or share 1 tips to cut the carbon emission from their life style. After staying, traveler make comment on LTN platform.Best Light Home will be awarded at the end of the year

■ Monitor Participants can make comment on the listing they stayed. System will monitor and give incentive home owner 

■ Promotion  Making website / Press Release Host and User Networking Party 

■ Financial  Operation Home owner will be paid by their renting from travelers. 3.5% service fee to the platform participants (Relatevly lower than other travel platform)

■ SWOT analysis 

  • Strengths: Incentive model to motivate people to participate 
  • Weaknesses: A number of travelers and home owners low carbon living life style 
  • Opportunities: Booming sharing concept economy 
  • Threats : Possible regulation on sharing concept economy in the future         


Who will take these actions?

Home owners who have the eco-friendly life style 

Travelers who want to learn low-carbon ecofriendly life style 


Where will these actions be taken?

All around world (As I'm in Seoul, Korea, Seoul will be the first place to launch) 


How much will emissions be reduced or sequestered vs. business as usual levels?

■ Carbon emission calculation/1 Night

Hotel  (7.97 CO2-E (KG)) 

→  Private Average Home (1.58 CO2-E (KG) )

If a visitor learn from how to reduce carbon footprint, it will be reduced by 30-50% 

*The emissions factors for accommodation are based on the average energy consumption for the different types of accommodation and their average occupancy rates obtained from survey data. This gives an estimate of emissions per guest night(Carbon zero


What are other key benefits?

Light Travelers' Network is

- to cut the carbon emission from travel 

- to spread and encourage public be interested in low carbon life style 


What are the proposal’s costs?

Total 10,000

Details:  

Website Making   2,000 USD 

Promotion (Networking with Hosts)   1,000 USD 

Emergency fund 4,000 USD 

Operation cost (ex. Insurance)   3,000 USD


Time line

2014 3/4 Website making 

2014 4/4 Invite Eco friendly home host and website launch 

2015 1/4 Promotion / Operation / Monitoring    

2015 4/4 Rewarding Best Sustainable Home 


Related proposals

N/A


References

Carbon zero 

ClimateCare