Impact Profiles by Impact Profiles
Pitch
Impact Profiles measures real personal impact on climate change for better cities
Description
Summary
Merit
New solutions for sustainability, based on collective intelligence, but also support for a true low-carbon economy, and renewable energy production, using initiatives grounded on real communities of people and real challenges.
What?
Impact Profiles measures real personal impact on climate change for better cities
Goals
Reduce climate change impact (CO2)
&
Increase Renewables percentage in Energy Mix
How?
Harnessing social networks and using behavioral science to reduce climate change impacts
By giving people personalized impact reports monthly and let them share and know their peers` results online.
People will see this as a collective ranking that makes visible and relevant the way they consume energy.
People, with the help of technology, are the real engine for climate change and better cities so we are designing tools to capture individual impact and making individual efforts relevant and visible.
Why?
Everyone wants to do good, but want to know it matters!
Which proposals are included in your plan and how do they fit together?
User centered approach for smart cities
Millennials (the generation entering labor market) want and desire:
- Impact;
- Reputation;
- Belonging;
- Cool things & experience;
- Connected!
evaluate, get information, choose in a different way.
“People want to do good, when they know it matters”
Why it matters to measure, compare and share?
Decision process:
1. How much? (measuring)
(calories, km´s, etc)
2. All the same? (Labeling)
(fat, sugar, etc)
3. Is this a lot? (Comparison)
(daily dose, peer comparison)
How?
Harnessing social networks and using behavioral science to reduce climate change impacts
By giving people personalized impact reports monthly and let them share and know their peers` results online.
People will see this as a collective ranking that makes visible and relevant the way they consume energy.
People, with the help of technology, are the real engine for climate change and better cities so we are designing tools to capture individual impact and making individual efforts relevant and visible.
Explanation of the emissions scenario calculated in the Impact tab
What are the plan’s key benefits?
Putting a Premium on sustainable solutions and companies
(End users: Millennials)
Cities
Spending a lot to engage citizens to reduce climate change impact
Utilities
Lowest score on consumer ́s score in a changing market and want to sell different products to consumers.
Companies
Capture and capitalize reputational value across investors and clients (sustainability/responsible investment trends)
Value added:
- Customer Acquisition and increase in value per customer (utilities)
- Citizen engagement (cities)
- Reputational value (companies)
- Actionable information for the user
What are the plan’s costs?
People (wages) and ICT related costs (depends on the number of end users, cost of labor, etc)
What are the key challenges to enacting this plan?
- User base/growth;
- Keeping end users engaged;
- datasets (frequency, desegregation, last time series available and updated, etc);
- capturing and preserving the value on sustainable choices (products, services or investments)
Timeline
2015-2016: 1st demo (per city);
Website and personalized report that can be shared
Currently for Portugal: http://www.impactprofiles.eu/your-impact.html
For London city same can be done, namely using the datasets at http://data.london.gov.uk/
Related plans
References
- Rethinking Smart Cities From The Ground Up (NESTA, UK)
- "Be the Change You Want to See" (Claudia Juech, Associate Vice President, Strategic Research, The Rockefeller Foundation)
- Achieving social impact at scale (Cabinet Office, UK)
- Connected Communities How social networks power and sustain the Big Society (Jonathan Rowson, Steve Broome and Alasdair Jones, RSA)
- Tragedy of the commons (Hardin)
- Investing in the Future: Millennials are Willing To Pay Extra for a Good Cause (Nielson)
- 15 ECONOMIC FACTS ABOUT MILLENNIALS (White House, US)
- Principles for Responsible Investment (UN)
- Green Bonds Attract Private Sector Climate Finance (World Bank)
- The Data Revolution and Economic Analysis (Stanford University and NBER)
- Harnessing the Markets to address Climate Change (Goldman Sachs)
- Building a Science of Cities (Batty, CASA, UCL)
- Thinking Cities in the Networked Society (Eriksson)
- Laboratory for Social Machines, Understanding and empowering human networks
- Climate Change (DG CLIMA, EU Commission)
By:
Impact Profiles
