Pitch
Persuasive Cities: designing future cities for reshaping societies towards healhier and sustainable routines.
Description
Summary
Persuasive Cities is an approach aimed at advancing urban spaces to facilitate societal changes. According to social science research, any well-designed environment can become a strong influencer of what people think and do. There is an endlessly dynamic interaction between a person, a particular behavior, and a specific environment. The initiative leverages this knowledge to engineer persuasive environments and interventions for altering human behavior on a societal level.
What actions do you propose?
Future cities will reshape human behavior in countless ways. Persuasive urban systems will play an important role in making cities more livable and resource-efficient by addressing current environmental problems and enabling healthier routines. In the future cities, good urban and building design (to encourage walking, biking, stair-use, etc.) will be combined with socially influencing systems to encourage healthy and sustainable behaviors at scale. The quality of life and the health of the individual and communities will be improved through the design and creation of persuasive cities, streets, buildings, homes, and vehicles.
This proposal is focused on:
- socially engaging environments for supporting entrepreneurship and innovation,
- reshaping routines and behavioral patterns in urban spaces,
- deploying intelligent outdoor sensing for shifting mobility modes,
- enhancing environmentally friendly behaviors through social norms,
- introducing interactive public feedback channels to alter attitudes at scale,
- engaging residents through socially influencing systems,
- exploring methods for designing persuasive neighborhoods,
- testing agent-based models and simulations of behavioral interventions, and
- fostering adoption of novel urban systems.
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