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Promoting a behavorial response to conserve energy while making it fun and engaging for urban Indians



An Engagement Platform on Energizing a Behavioural Response to Save Energy

The increasing demand for power has led to considerable fossil fuel burning thus not only depleting the fossil fuel reserves, but also greatly and adversely impacting the environment. India is one of the biggest consumers of energy where 24% of energy is imported and 75 million homes in India are without electricity.
Research suggests that efficient use of energy and its conservation assumes even greater importance in view of the fact that one unit of energy saved at the consumption level reduces the need for fresh capacity creation by 2.5 times to 3 times.

Further, such saving through efficient use of energy can be achieved at less than one-fifth the cost of fresh capacity creation. Energy efficiency would, therefore, significantly supplement our efforts to meet power requirement, apart from reducing fossil fuel consumption. Thus, energy management has shifted parameters from the 'can do' alternative to the 'must do'. 

Therefore, in order to make the Indian consumer aware of the great benefits of energy saving (both in the context of monetary and lifestyle changes) an e-portal dedicated to propagating the virtues and benefits of energy conservation has been created by us.

An enabling forum for promoting an overarching consciousness towards the need for energy conservation, the portal stands on three pillars of engagement, information and assistance, which are the three broad areas of delivery. From information on energy efficient products to videos, articles and blogs by experts, games and an online energy meter, the focus is on utilizing the portal as a forum for engaging with the consumer and simultaneously as a knowledge platform for energy conservation aimed towards catering to the general citizen – from the teenager to the student, the young professional and even not counting out the senior citizen. The users can considerably reduce their energy consumption with the help of our portal, save their hard earned money and also help the environment by reducing the usage of fossil fuels used for producing electricity.

Watt Guru is a 14 month old organization being incubated by Enfragy Solutions India Private Limited, an energy management and auditing firm. The Watt Guru team comprises of young designers, programmers and energy managers who are passionate to make people more energy conscious. Watt Guru is trying to make energy conservation which is essentially a dry topic a cool, fun and fashionable entity which people can relate to and no organization has this approach towards energy conservation in India.

Watt Guru won the prestigious Microsoft Youth Spark Competition in India in 2014 and Microsoft is providing seed funding and technical mentorship for one year to our organization.

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