Mindful Meerkats - Be a happier You by Mindful Meerkats

Dear Jury, dear Admins, dear Advisors, These are the major changes that we made: Given that the first proposal was rated with 3/5 stars for Novelty in the numerical feedback, we got the impression that Novelty was the most significant gap. Additionally, the only negative remark in the written feedback was a lack of strategy for user persuasion, continuity and conversion. In other words: “How to make it stick”. To be able to address these issues simultaneously, we rewrote the proposal to make the format more engaging, novel and vivid in itself. By addressing the question in a dialogue format, the reservations of everyday people, their concerns and their hopes could be expressed. In that way, the Design Thinking method of "Personas" was integrated to show empathy with a potential customer. The concerns of the jury were put in the center of the dialogue. This shift in approach was in favour of flow, immersion and context as opposed to science and technocratism, which were rather the jargon of the first proposal. We are hoping that the memory of the old proposal will be strong enough to create a diverse and comprehensive picture together with this proposal. Additionally, the last part was adapted to refer to three other competitors. The former part was on one team, which did not get through to the semi-finals. Finally, the section on impact was expanded to include a justification for which the Impact-tool was not used, even though it would have been beneficial and sensible. We hope that our way of outlining how we can shift the behaviour first through extrinsic motivation, to then let the attitude eventually follow, because of intrinsic emotional satisfaction, answers your question regarding continued engagement from the User, while also clarifying our stance on the Attitude-Behaviour-Gap. Thank you for this opportunity and we hope for a continued conversation. Stay marvelous! The Mindful Meerkats