Please find below the
Semi-Finalist Evaluation
Judges'' comments
Proposal: Google It
Contest: U.S. Carbon Price
Thank you for your contest entry. We appreciate your willingness to share your ideas and also the time and effort you put into developing a proposal and submitting it to the contest.
We, the Judges, have strongly considered your proposal and found that it contained intriguing elements; however, we have chosen to not advance it to the next round of competition.
We encourage you to keep developing your idea. Transfer your proposal to the Proposal Workspace to re-open it, make edits, add collaborators, and even submit it into a future contest. You can do so by logging into your account, opening your proposal, selecting the Admin tab, and clicking “Move proposal”.
We welcome you to stay involved in the Climate CoLab community: support and comment on proposals that have been named Semi-Finalists and finalists, and even volunteer to join one those teams if you have relevant expertise. During the voting period, you can help select the contest’s Popular Choice Winner. The Climate CoLab will be opening more contests in the coming months, and you are welcome to submit your proposals to those contests as well.
Keep up the great work. We hope that by working together, we all can create solutions that wouldn’t otherwise be possible.
2015 Climate CoLab Judges
Further comments:
Novelty
This proposal is relatively feasible, but only if Google chooses to engage. As a search engine, Google is not in the position to analyze the carbon footprint of objects, goods, or services that its search engine produces. Given the large number of requests Google gets for access to use of its system, it is not certain that Google would do this. Nevertheless, this would be a useful tool and price information could make a real impact. It is also relatively easy to implement if Google can be persuaded. Perhaps a better medium for this proposal would be companies like Amazon, Walmart and other large online retailers. This is especially the case as it would arguably be consistent with Walmart’s other efforts to encourage suppliers to reduce wasteful packaging. In terms of pricing, rather than report tons of emissions, it would be an idea to report two prices: the market price and the price with pollution external costs added in.
Feasibility
In terms of novelty, this is quite new as an approach. It is less focused on a price itself than on information about the price, which is a significant distinction.
Impact
This proposal would deliver a modest impact in the near term on actual emissions reductions. However, when coupled with other efforts, it could be significant as an information/awareness-raising campaign.
Presentation
This proposal was reasonably well presented.
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