Please find below the
Proposal: Google It
Contest: U.S. Carbon Price
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2015 Climate CoLab Judges
This proposal is relatively feasible, but only if Google chooses to engage. As a search engine, Google is not in the position to analyze the carbon footprint of objects, goods, or services that its search engine produces. Given the large number of requests Google gets for access to use of its system, it is not certain that Google would do this. Nevertheless, this would be a useful tool and price information could make a real impact. It is also relatively easy to implement if Google can be persuaded. Perhaps a better medium for this proposal would be companies like Amazon, Walmart and other large online retailers. This is especially the case as it would arguably be consistent with Walmart’s other efforts to encourage suppliers to reduce wasteful packaging. In terms of pricing, rather than report tons of emissions, it would be an idea to report two prices: the market price and the price with pollution external costs added in.
In terms of novelty, this is quite new as an approach. It is less focused on a price itself than on information about the price, which is a significant distinction.
This proposal would deliver a modest impact in the near term on actual emissions reductions. However, when coupled with other efforts, it could be significant as an information/awareness-raising campaign.
This proposal was reasonably well presented.
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