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Thank you for your submission to the Climate CoLab. The Judges have carefully reviewed your proposal, and, while they felt it could be an engaging public awareness campaign, given the large volume of high-quality proposals, could not advance it to the next round.
We encourage you stay engaged with the Climate CoLab and to continue to develop your idea.
The campaign could be considered catchy with its double entendre and may be effective with specific audiences. Others may be turned off by the concept. Since Do it in the Dark campaigns have already been implemented on college campuses, what is new about the proposed approach? Are there lessons learned that will be replicated or avoided based on past responses?
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