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Stephanie Fleming

Sep 8, 2017
09:48

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Love this idea! I've seen this project first hand in action. Climate Toothpaste actually gets people to stop and engage. It's an out-of-the-box way that does generate awareness and help for carbon-pricing nonprofits doing the advocacy and lobbying work.


Bill Ferree

Sep 10, 2017
12:47

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Excellent! A little humor rather than harangue. 

Definitely something to be said for a three dimensional physical "something" for the printed content too.


Peter Joseph

Sep 10, 2017
01:27

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Sept 9, 2017:

Congrats on bringing humor to an otherwise seriously wonky subject. In light of the storm surges pounding the Southeast today,  you might also consider other branding, like "Crest" or "AquaFresh." Happy to support your proposal.

PJ (Revenue Neutral Carbon Fee and Dividend: Bending the Curve, from Citizens' Climate Lobby.) 


Robin Cody

Nov 17, 2017
07:36

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My Climate Toothpastr T-shirt stops people on the sidewalk.  What a smart, upbeat way to talk climate change and carbon pricing with smiling strangers!  Great project.


Duncan Clauson

Dec 6, 2017
10:26

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Climate Toothpaste has been incredibly supportive of carbon pricing efforts in Washington State. Using the toothpaste box to deliver important information on carbon pricing to legislators helped to open the door to serious but respectful conversations during a Lobby day event. 


Kyle Murphy

Dec 6, 2017
12:06

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We have used climate toothpaste in our Washington State advocacy work.

Climate change is an extremely polarizing, confusing, and emotional policy area to work in. 

Having a prop that is humorous can set the tone for engaging everyone from lawmakers to kids in a productive way. 

 


Paul Mccollam

Dec 18, 2017
03:31

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Clever and attention-getting in all the right ways. It's both provocative and informative. Love it!


Gitanjali Hursh

Dec 18, 2017
06:35

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Climate Toothpaste is brilliant! An amazing concept & art project that creatively sheds light on how we can shape our planet's future.


Ray Beldner

Dec 19, 2017
11:50

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Heidi is a smart, funny and talented artist who has created a unique and "minty fresh" way to understand and discuss an urgent global issue. For a toothpaste box, Climate is a very "out of the box" and fun way of approaching this subject.

9 of 10 dentists (who are also climate activists) recommend it!


Steve Mccarthy

Dec 19, 2017
03:24

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Artist uses icon such as toothpaste box in entirely new context causing casual people to ask "What is this?"  Usually the passers by have studied the design and text, and by asking about the package, have taken the first step towards encountering the climate issue.  I had this happen 9 times in one week when I wore the t-shirt.  The level of thought and willingness to become involved is astonishing.


Robin Cody

Dec 19, 2017
05:36

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Art and humor team up here to bring more and more people to climate activism.  Great project, Heidi!


Donna Cody

Dec 20, 2017
12:25

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Clever and fun. Proud of efforts and accomplishments.


Emily Reed

Dec 21, 2017
12:41

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I gave boxes of toothpaste to family members for Christmas. Great for raising awareness and something that should be shared far and wide!


Emily Ginsburg

Dec 22, 2017
03:45

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Heidi is a smart, charismatic artist who has a long history of reconfiguring our understanding of consumer culture. She has done  this through wit, humor, and dynamic graphic sensibilities.   She has exhibited her work nationally and internationally at galleries and museums to positive reviews.   Through a sly playfulness she invites us to contemplate the role and dependence widely distributed products and services have on our lives.  She has extraordinary perseverance and determination and I think this project is a fantastic evolution in her practice and commitment to climate issues. I have known her for over 20 years, once her professor, but quickly a dear colleague and loyal friend. I love my t-shirt and have sent climate toothpaste to friends and family!


Lian Cheramie

Jan 3, 2018
04:08

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Great Concept! Hope this idea spreads!! 


Joseph Caserto

Jan 3, 2018
06:43

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Great addition to a long line of design work that brings attention to corporate branding and environmental responsibility.


Eun Lee

Jan 4, 2018
05:10

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This is a fantastic project! I’ve seen it in action several times and there is always something new and xciting that gets everyone involved. Funny and serious at the same time. Always feel good to be a part of this important cause!!!

 


Anne Cousineau

Jan 4, 2018
08:28

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Right on! What a clever, accessible, “refreshing” way to get the word out! Appealing to all ages too.


Simon Fulford

Jan 4, 2018
11:03

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Climate Toothpaste is THE BEST!  I love it and so do my kids (and dog, but she doesn't brush her teeth). In all seriousness, Heidi's approach to advocacy is brilliant: use the iconography of recognizable brands, who have invested billions and decades to garner your trust and recognition, to motivate positive social change. Rock on!


Shonna Mcgee

Jan 5, 2018
07:18

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Caring about the environment should be as routine as brushing your teeth.  This campaign uses a clever approach to spread interest and awareness about a serious issue. The climate could use a breath of fresh air!!


Ryan Fisher

Jan 7, 2018
03:56

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If we can all brush away our apathy twice a day, we can change the world. 


David Opdyke

Jan 9, 2018
08:42

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Wish I could come up with a witty zinger, but maybe this will do: I've known Heidi as a fellow-traveling artist for almost 20 (?!) years. Her work is always smart, impeccably-executed, and funny. And this time, it's making a real-world difference. Wish I could do the same.

You go, girl!


Kate Trotter

Jan 12, 2018
11:12

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Climate Toothpaste is the brainchild of good folks doing good work that our planet and the life on it needs NOW!


Mark Adams

Jan 12, 2018
12:28

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Climate toothpaste is a brilliant idea.  We could surely do with more Heidi Codys in the world at the moment.  This is a lesson in how to conduct public debate with wit, insight and empathy, the most powerful tools in the world.  Addressing our very survival and at the same time reminding us all that being passionate about something doesn't mean that you can't also be decent and funny while you're about it: win-win.   


Pete Beeman

Jan 12, 2018
12:47

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Makes me think back to Buster Simpson's art project putting giant antacids in the streambeds of the northwest that were facing serious acid rain. You need to come up with delicious white paste that scrubs carbon out of the atmosphere, and put tubes of it in those boxes. Could you do that for me? you've got a lab coat and everything...

Seriously the threats to the climate are the most important challenge facing the world today, and this humorous but real effort at outreach and education is an awesome tool to fight it.


Janice Link

Jan 12, 2018
08:02

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You have worked so hard on this. I believe in this with 110% of my being. For our children, grandchildren and great grandchildren. It is wonderful.


Tom Abbey

Jan 12, 2018
09:05

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Since I've been using Climate Toothpaste people who once shied away from me now seek me out, and I think I'm more stable than I was. Cleary I'm a genius! Just look at my toothpaste.


Stephanie Patton

Jan 13, 2018
10:51

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Thanks for this very important project Heidi! Love your delivery through art and humor!


Rose Birch

Jan 15, 2018
07:09

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Great work by Heidi, known her work for a while but love this one!


Anne Bartoc

Jan 17, 2018
04:51

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This is a remarkable project. I have known Heidi Cody for over twenty years. The Climate Toothpaste project demonstrates that she continues to be remarkably bright, passionate about her work, and tirelessly make the world a better, more enlightened place to live. Her ability to marry social justice with creative genius is an inspiration to us all.