Media Bartering to Create Envionmential Messaging in Urban Communities by GREEN MEDIA BARTERING
Pitch
Businesses trading ad space in media in exchange for sponsorship of environmental issues. A bit like the GREEN designation is construction.
Description
Summary
In urban communities, business owners would be able to trade ad space for ads for environmental issues, the end result being an environmental sponsorship designation. For example, a restaurant could trade one free lunch for the staff of a local publication in exchange for an ad supporting environmental issues. The business owner would receive an environmental sponsorship designation which the business can freely display for customers.
Is this proposal for a practice or a project?
Practice
What actions do you propose?
Am organization being created to assist in the media bartering as well as review and provide the designations to the businesses in urban communities.
Who will take these actions?
Businesses would be the primary agents of change. The secondary agent of change would be the media in urban communities....newspapers, local television stations, magazine publishers, and media website owners.
Where will these actions be taken?
This could take place in any urban community in the world.
In addition, specify the country or countries where these actions will be taken.
United States
Country 2
No country selected
Country 3
No country selected
Country 4
No country selected
Country 5
No country selected
Impact/Benefits
What impact will these actions have on greenhouse gas emissions and/or adapting to climate change?
Not possible to calculate at this time.
What are other key benefits?
-Create Communities
-Encouraging the development of small businesses and media companies.
Costs/Challenges
What are the proposal’s projected costs?
Minimal costs if any. All of this could be done on the volunteer level.
Timeline
The program is independent of time frame, with the exception to the growth and goodwill valuation of the sponsorship society.
About the author(s)
I am familiar with media bartering, an established form of business in the advertising industry.
Related Proposals
I do not of any at this time.
References
I will try to supply references at a later time. Please check back for updates.
By:
GREEN MEDIA BARTERING
