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Pitch

Businesses trading ad space in media in exchange for sponsorship of environmental issues. A bit like the GREEN designation is construction.


Description

Summary

   In urban communities, business owners would be able to trade ad space for ads for environmental issues, the end result being an environmental sponsorship designation. For example, a restaurant could trade one free lunch for the staff of a local publication in exchange for an ad supporting environmental issues. The business owner would receive an environmental sponsorship designation which the business can freely display for customers.


Is this proposal for a practice or a project?

Practice


What actions do you propose?

 Am organization being created to assist in the media bartering as well as review and provide the designations to the businesses in urban communities.


Who will take these actions?

Businesses would be the primary agents of change. The secondary agent of change would be the media in urban communities....newspapers, local television stations, magazine publishers, and media website owners.


Where will these actions be taken?

This could take place in any urban community in the world.


In addition, specify the country or countries where these actions will be taken.

United States


Country 2

No country selected


Country 3

No country selected


Country 4

No country selected


Country 5

No country selected


Impact/Benefits


What impact will these actions have on greenhouse gas emissions and/or adapting to climate change?

Not possible to calculate at this time.


What are other key benefits?

-Create Communities

-Encouraging the development of small businesses and media companies.


Costs/Challenges


What are the proposal’s projected costs?

Minimal costs if any. All of this could be done on the volunteer level.


Timeline

The program is independent of time frame, with the exception to the growth and goodwill valuation of the sponsorship society.


About the author(s)

I am familiar with media bartering, an established form of business in the advertising industry.


Related Proposals

I do not of any at this time.


References

I will try to supply references at a later time. Please check back for updates.