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Please find below the judging results for your proposal.

Finalist Evaluation

Judges'' comments


The proposal is strengthened with the comparative analysis with “bike to work” efforts and with its clear goals, has the potential to shift behaviors.

It would be challenging to advance a communications campaign on a scale that would lead to the successful adoption of the practice. There are many of these types of events across the U.S. and in other countries. I'm not convinced that they lead to any real behavioral changes in the long term. People participate in the event and feel good about it, but then go back to their daily habits. Creating better infrastructure to make walking and biking more attractive on a daily basis is how you get more people walking to work on a more regular basis.

Semi-Finalist Evaluation

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Judges'' comments


In the U.S., "bike to work" days have been successful in raising awareness about GHG emissions. A similar initiative in Buenos Aires City has the potential to engage residents and begin a conversation about climate pollution and individual behavior change solutions.

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Eduardo Fracassi

Nov 2, 2017
12:48

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Dear Judges,

Thank you so much for your comments and suggestions:

  • “In the U.S., "bike to work" days have been successful in raising awareness about GHG emissions.

  • A similar initiative in Buenos Aires City has the potential to engage residents and begin a conversation about climate pollution and individual behaviour change solutions.”

Here are our thoughts and improvements based on your feedback!

a) The main thrust of “Let’s Walk” is walking, because Buenos Aires has a high population density, and distances might be shorter than in other cities, so walking to work is a real possibility for some people. People can

  1. Walk 10 - 15 blocks to their offices or back home.

  2. Use public transportation, including buses, underground / subways and then walk the rest of the way to their offices or homes.

 

b) Cycling also adds value to the “Let’s walk” proposal for the population 10 to 30 blocks from their office. The Buenos Aires City already has implemented an “ecobici” (eco bikes) program [15]. The ecobici system has bikes parked in several distributed city points, and anyone can use one of these bikes for free using his / her document. You just return the bike in another bike parking place near your destination.

Following your suggestions, we have upgraded our proposal including:

  1. A review of some “bike to work” programs in Canada, USA, Australia.

  2. Answers to some objections to “bike to work”.

  3. A “Business Model Canvas Analysis” for our proposal, stating key roles, created value and more. Offering “big data” information from “Let’s walk” proposal

  4. A Causal Loop diagram for the key revenue income stream that finances the initiative and makes it a sustainable one.

  1. REVIEW OF SOME “BIKE TO WORK” PROGRAMS IN CANADA AND USA:

USA Today informs that Bike to Work programs might be rising in US [21].

Through a google search we found the following relevant links:

table-bike-to-work-projects.png

2. ANSWERS TO SOME OBJECTIONS TO “BIKE TO WORK”

The Huffpost article [16] mentions 9 objections to “Bike to work”, here are our thoughts about them!

main-objections.png

 

3. “LET’S WALK BUSINESS MODEL CANVAS”

 

LET`S WALK PROJECT BUSINESS CANVAS v2.0.png

As we know we have different partners in this event, which play a fundamental role.

On one side, the people enrolled in the event, that will participate registering using a mobile app. They will either walk to their works or commute by bike. In order to be eligible to receive a prize, each participant will allow the app to register information about distances walked / biked, which transportation they usually use to commute in order to calculate GHG emission savings due to the event. Those people that contribute with the biggest GHG emission savings will win prizes as well as  benefits from companies that sponsor the event.

It´s necessary to distinguish, that by incentivizing the movement we are preventing obesity, decrease bad cholesterol and increase good cholesterol, improving the state of mind and incorporating healthy habits, so typically HMOs and the city government will be very much interested, as in Argentina poor people use public hospitals maintained by city taxes.

On the other side, we need to be able to organize this event with which we need the Government's support to convey the event to the society. It will be benefited by an increased use of the public transport by the population, better flow of the traffic (less cars in the streets)  and at the same time it will reaffirm it´s commitment with the environment.

In addition to this, it will be a great opportunity to advertise the use of the eco-bikes(“ecobicis”) [15] and, as a result, the bike lanes.

On the other hand, the information generated by the app (big data)  will be of great utility since it will show which are the population's needs (for example: the best locations for entrances of subways , routes of buses or even which are the areas that are disconnected and need public transport).

It is also important to have the companies that will join on this great event allowing the use of “home office”. In addition, they will collaborate as sponsors and obtain in exchange Big Data to improve its business and find niche.

Sponsorships are one of the best ways of promoting a business and winning popularity between the target and generate good marketing for a brand. It can be specially used to increase credibility, image and prestige of the brand.

All participation is voluntary, and public transportation will still be available to those who want to use it.

 

4. “LET’S WALK CAUSAL LOOP DIAGRAM”

We draw here our main value generating causal loop diagrams:

 

Main value generation loops v1.0.png

REFERENCES:

[15] Buenos Aires Ciudad, (2017), “Ecobici para turistas (ecobici program for tourists)” Retrieved from  http://www.buenosaires.gob.ar/ecobici/sistema-ecobici/turistas

[16] Huffpost. (2013). “Why You Should Never Bike to Work” Retrieved from:  https://www.huffingtonpost.com/brendan-leonard/biking-to-work_b_4426504.html

[17] BiketoworkBC, (2017), “About BTWBC”, retrieved from    https://www.biketowork.ca/

[18] HUB Cycle , (2017) “About us”, retrieved from https://bikehub.ca/about-us/hub-cycling

[19] Diabetes Australia, (20176). “Walk to work Day”. retrieved from: http://www.walk.com.au/wtw/homepage.asp

[20] Atlanta Bicycle Coalition, (2017) “About us” retrieved from: http://www.atlantabike.org/aboutus

[21] USA Today (2014) “Biking to work increases 60% in past decade” Retrived from:  https://www.usatoday.com/story/news/nation/2014/05/08/bike-commuting-popularity-grows/8846311/